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'Crisis', chip shortage stops the company's car production
[Image: Ford-Plant_CNNPH.jpg]

Audi had to delay production due to a shortage of slotxo computer chips, so called "Crisis against crisis"Boss Markus Duesmann said it now aims to build 10,000 fewer cars in the first quarter of the year and add more than 10,000 workers.Volkswagen, the parent company of the company, declared itself slow due to lack of chips last week alongside rivals such as Honda.Mr Duesmann told the Financial Times automaker he was surprised.
'Limited swimming pool'
After 2020 sales of new cars started to go bad, manufacturers dropped orders from factories in China that make computer chips.But at the end of the year "Everyone was quite surprised by the strength of the market," said Duesmann.However, ordering new chips is not easy.Semiconductors have a wide range of applications," said Geoff Blaber, an analyst with CCS Insight, but there are limited companies that can produce silicon.Demand is high and supply is tight" and the sudden demand.Modern cars are becoming computers on wheels, with lots of silicon needed to control everything from infotainment systems to cameras, radars and lidars, ”he said.
'A big interruption'
Demand from car manufacturers "Compete in capacity with smartphones, servers and other divisions"And the rapid growth of markets for devices such as PCs and new game consoles has made scheduling times more difficult to book.The shortfall has prompted automakers Mercedes, Daimler, Fiat, Ford, Honda, Nissan, Subaru and Toyota to suspend production for days or weeks.And German auto parts company Continental describes it as a "massive supply shortage" with a lead time of 6 to 9 months, where bottlenecks are expected to continue "until 2021, causing disruption." Big time

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